{"id":1048,"date":"2014-12-09T13:56:37","date_gmt":"2014-12-09T11:56:37","guid":{"rendered":"http:\/\/www.loodus.net\/?p=1048"},"modified":"2021-02-01T17:23:50","modified_gmt":"2021-02-01T15:23:50","slug":"markide-rohkus-toidupakenditel-kulvab-segadust","status":"publish","type":"post","link":"https:\/\/biospa.ee\/vanaveeb2026\/markide-rohkus-toidupakenditel-kulvab-segadust\/","title":{"rendered":"M\u00e4rkide rohkus toidupakenditel k\u00fclvab segadust"},"content":{"rendered":"
\"\"Toiduettev\u00f5tted ihkavad oma toodetele kvaliteedim\u00e4rke, sest need aitavad kireval toiduturul v\u00f5ita kliendi usaldust.<\/section>\n
\n

Niigi kirjudele pakenditele lisatakse olulise tooteinfo k\u00f5rval j\u00e4rjest enam m\u00e4rgiseid, mille t\u00e4hendust paljud ostjad ei tea.<\/p>\n

\u00abToidum\u00e4rgised<\/a> peaksid tarbijate elu lihtsamaks tegema, aita\u00adma veenduda toote kvaliteedis ja p\u00e4ritolus, kuid infok\u00fcllus tekitab tarbijates pigem rohkem segadust,\u00bb r\u00e4\u00e4kis toiduliidu juht Sirje Potisepp.<\/p>\n

Ta t\u00f5des, et mida rohkem on erinevaid toidum\u00e4rgiseid, mida aktiivselt ei tutvustata, seda rohkem tekib n\u00f5utust. \u00abTarbijad ei tea ega tunne paljusid m\u00e4rgiseid. M\u00e4rk hakkab elama siis, kui sellesse panustatakse.\u00bb<\/p>\n

\u00dcllatavalt kiiresti saavutas tuntuse lipum\u00e4rk, mis on visuaalselt h\u00e4sti tajutav ja arusaadav. Praeguseks kannab seda enam kui 12\u00a0000 toodet ning selle v\u00f5ivad saada ainult Eestis valmistatud toiduained.<\/p>\n

Potisepa s\u00f5nul on kvaliteedim\u00e4rgid ettev\u00f5tete jaoks puhas turundus ning nende taotlemine ja kasutuselev\u00f5tt on selleks \u00fcks odavamaid viise. \u00abNeid m\u00e4rke ihatakse, sest need pakuvad tarbijale usaldusv\u00e4\u00e4rsust.\u00bb<\/p>\n

N\u00e4iteks maksab l\u00e4bi toiduliidu lipum\u00e4rgiga esmaliitumine umbes 30 eurot. \u00abSee ei ole meie jaoks \u00e4ritegemise projekt \u2013 meie asi on oma tooteid ja tootjaid esile t\u00f5sta,\u00bb r\u00f5hutas Potisepp.<\/p>\n

P\u00e4\u00e4sukesem\u00e4rgi eest tuleb tasuda kopsakamat litsentsitasu, kuid paljude v\u00e4iketootjate jaoks pole see tema kinnitusel siiski takistuseks saanud.<\/p>\n

K\u00f5ige enam ihatakse aga Eesti parima toiduaine m\u00e4rki. Tootekonkursil osalevad aasta jooksul turule tulnud tooted ning v\u00f5itjat ei tea keegi ette. \u00abEesti parima toiduaine m\u00e4rki seostatakse toiduaine kvaliteediga. Seda tiitlit ihatakse, sest see toob tohutut t\u00e4helepanu,\u00bb selgitas Potisepp.<\/p>\n

Ehkki Eestis on kodumaistele toodetele m\u00f5eldud toidum\u00e4rgiseid ligi 20, v\u00f5ib tuntumad \u00fcles lugeda \u00fche k\u00e4e s\u00f5rmedel. Mullu avaldatud TNS Emori uuringust Eesti elanike toidukaupade ostueelistuste kohta selgus, et k\u00f5ige m\u00f5jukam toidum\u00e4rgis on j\u00e4tkuvalt p\u00e4ritolu- ja kvaliteedim\u00e4rk \u00abTunnustatud eesti maitse\u00bb ehk nn p\u00e4\u00e4sukesem\u00e4rk, mida tunneb 84 protsenti Eesti elanikest.\u00a0 Lipum\u00e4rki teab 57 protsenti ning \u00abTunnustatud maitse\u00bb ehk ristikum\u00e4rki 51 protsenti elanikest.
\n———————————————————–<\/p>\n

Mida m\u00e4rgistuse puhul j\u00e4lgida?<\/strong><\/p>\n

Pakendi m\u00e4rgistus ei tohi tarbijat eksitada, see t\u00e4hendab, et m\u00e4rgistusel ei tohi olla valet infot toidu koostise, olemuse ja p\u00e4ritolu kohta, nimetas veterinaar- ja toiduameti toiduosakonna peaspetsialist Tiiu Rand olulisima p\u00f5him\u00f5tte pakendim\u00e4rgistuste puhul. \u00abAlustuseks tuleks vaadata toidu nimetust, mis peab toidu iseloomustamiseks olema piisavalt t\u00e4pne. Teiseks on oluline s\u00e4ilimisaeg, sest osta v\u00f5iks ikka v\u00f5imalikult v\u00e4rsket toitu. Parimate omadustega on toit siis, kui \u00abparim enne\u00bb kuup\u00e4ev pole m\u00f6\u00f6dunud,\u00bb selgitas Rand \u00abKui ostjat kuup\u00e4eva m\u00f6\u00f6dumisest teavitatakse, tohib aga kauplus veel \u00abparim enne\u00bb \u00fcletanud kaupa m\u00fc\u00fca.\u00bb<\/p>\n

Kiirestiriknevate toitude puhul kasutatakse v\u00e4ljendit \u00abk\u00f5lblik kuni\u00bb. Kui toit on \u00fcletanud \u00abk\u00f5lblik kuni\u00bb kuup\u00e4eva, ei tohi seda enam m\u00fc\u00fca, sest toidus v\u00f5ivad arenema hakata tervisele ohtlikud mikroorganismid. \u00abK\u00f5lblik kuni\u00bb toitudel peab olema ka teave s\u00e4ilitamistingimuste kohta.<\/p>\n

Kolmandaks peab toidu pakendil olema v\u00e4lja toodud netokogus: vedelatel toitudel mahu\u00fchikutes, muudel massi\u00fchikutes. Neljandaks ja olulisimaks infoallikaks on koostisosade loetelu.<\/p>\n

Toidu koostisosade loetelus nimetatakse k\u00f5ik toiduvalmistamisel kasutatud koostisosad nende sisalduse alanevas j\u00e4rjekorras, see t\u00e4hendab, et loetelus on esikohal p\u00f5hikoostisosa. \u00abKui v\u00f5rrelda n\u00e4iteks kahte erinevat sepikut \u2013 \u00fchel on esikohal nisujahu ja teisel vesi \u2013, siis j\u00e4relikult on esimeses sepikus kasutatud k\u00f5ige rohkem jahu, teises vett,\u00bb selgitas Rand.<\/p>\n

Pakendile peab olema m\u00e4rgitud ka valmistaja, pakendaja v\u00f5i m\u00fc\u00fcja nimi ja aadress, et tarbija saaks vajadusel tootja v\u00f5i pakendaja\/m\u00fc\u00fcjaga otse \u00fchendust v\u00f5tta.<\/p>\n

\u00dcldjuhul ei ole kohustust esitada infot energiasisalduse, valkude, rasvade, s\u00fcsivesikute jm toitainete kohta. Kui seda aga tehakse, peab teave olema esitatud kindlaksm\u00e4\u00e4ratud n\u00e4itajate osas 100 grammi v\u00f5i 100 milliliitri toidu kohta ning lisaks v\u00f5ib esitada ka portsjoni kohta. Uute n\u00f5uete kohaselt on kindlaksm\u00e4\u00e4ratud n\u00e4itajad energiasisaldus, rasvad, k\u00fcllastunud rasvhapped, s\u00fcsivesikud, suhkrud, valgud ja sool. Alates 13. detsembrist 2016 muutub toitumisalase teabe esitamine t\u00f6\u00f6deldud toidul kohustuslikuks. M\u00e4rgistus peab olema eestikeelne ning h\u00e4sti n\u00e4htav ja selgelt loetav.\u00a0 PM<\/p>\n

Allikas: Postimees.ee<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Toiduettev\u00f5tted ihkavad oma toodetele kvaliteedim\u00e4rke, sest need aitavad kireval toiduturul v\u00f5ita kliendi usaldust. Niigi kirjudele pakenditele lisatakse olulise tooteinfo k\u00f5rval j\u00e4rjest enam m\u00e4rgiseid, mille t\u00e4hendust paljud ostjad ei tea. \u00abToidum\u00e4rgised […]<\/p>\n","protected":false},"author":1,"featured_media":7682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keha-ja-tervis"],"yoast_head":"\nM\u00e4rkide rohkus toidupakenditel k\u00fclvab segadust - Loodus BioSpa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biospa.ee\/vanaveeb2026\/markide-rohkus-toidupakenditel-kulvab-segadust\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e4rkide rohkus toidupakenditel k\u00fclvab segadust - Loodus BioSpa\" \/>\n<meta property=\"og:description\" content=\"Toiduettev\u00f5tted ihkavad oma toodetele kvaliteedim\u00e4rke, sest need aitavad kireval toiduturul v\u00f5ita kliendi usaldust. 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